Company overview
Behind every success, you’ll usually find both art and science. In marketing, the art is the idea. The brand. The new campaign concept. The message that breaks through to your audience.
The science is the technology that delivers, measures and serves your idea to the right people, at the right time for the most value. That’s what we do: use the science of digital marketing so you can make the most of every digital pound in any medium – from the web to mobile phones to kiosks anywhere in the world.
Behind every insight, there’s the experience of 20 offices in 12 countries, over 200 billion global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry.
Experience the science of digital marketing and know that you’re leading, not following. Let us empower your marketing with real information that helps you make the right decisions.
24/7 Real Media brings the science of digital marketing to advertisers and publishers around the world. Founded in 1995, innovation has fueled our growth, but our focus has remained the same. We continue to empower advertisers and publishers to engage their audiences. From our award winning ad management and our renowned search marketing capabilities to our Global Web Alliance, we take targeting, tracking, analytics and search marketing strategy to the next level. Join us.
Company History
1995 Real Media is founded* and introduces Open AdStream® technology. 24/7 Media was formed from Petry Interactive, Interactive Imaginations and Katz Millennium Marketing.
1997 Real Media, now 24/7 Real Media, creates Registration Cookie targeting for nytimes.com and Boolean based Cookie targeting. Also, begins IP based Geographic Targeting in Open AdStream. 24/7 Media is founded.
*For "accounting" purposes, we are 24/7 Media which was founded in 1997.
1998 24/7 Real Media, then 24/7 Media, goes public as TFSM on the NASDAQ.
1999 Real Media, now 24/7 Real Media, offers ad serving into applications.
2000 24/7 Real Media implements ad serving into games and first implements two screen integrated ad delivery into DTV and Web for NTL and Telewest in the UK. Also, 24/7 Real Media obtains a patent for ad delivery methodology in network environments.
2001 24/7 Media and Real Media merge to form 24/7 Real Media. 24 /7 Real Media first implements Surround Sessions at the New York Times. First client: American Airlines.
2004 In September, 24/7 Real Media develops Behavioural Targeting applications and a Behavioural Targeting Network.
2004 24/7 Real Media agrees to acquire Real Media Korea, a leader in interactive marketing in South Korea.
2004 24/7 Real Media acquires Decide Interactive and 24/7 Real Media becomes the largest Global SEM.
2005 In March, 24/7 Real Media introduces advanced developments in Prioritisation and Yield Management, as well as Automated Yield Management in Open AdStream. 24/7 Real Media also releases quarterly behavioural targeting research reports.
2005 24/7 Real Media forms Joint Venture with Dentsu in Japan, forming K.K. 24-7 Search.
2006 24/7 Real Media begins setting cookies with anonymous ZIP+4 demographic data from 3rd party providers such as Acxiom and Claritas. In May, 24/7 Real Media begins using unified tags for Analytics and Behavioural Targeting.
2006 24/7 Real Media releases Decide DNA v6, the first full localised, double-byte, multi-lingual, and multi-currency enabled SEM technology platform.
2006 The Dentsu relationship expands to include more Asian countries.
2007 On July 12th, WPP, one of the largest global communications groups, completed its acquisition of 24/7 Real Media.
